Over the last 10 years we've helped over 650 care home owners and managers to improve their marketing and fill their empty beds. We know what works and what doesn't. And now we've condensed it all into the Full Beds Forever complete care home marketing system. It's a proven formula of 31 'done for you' marketing campaigns that will fill your care home and keep it full for good.
The trouble is to set up and implement these individually for each care home would conservatively cost over £200,000 which puts it well beyond reach of most independent care homes and small groups operators!
To solve this we act as your marketing department and license the marketing campaigns to you. You have an exclusive geographic territory in which no one else but you can use the Full Beds Forever system. In addition we do all the work to set up the campaigns for you, manage them and report back on the results.
It really is like having the whole of BUPA's marketing department at your disposal. Your competitors won't stand a chance.
Think about this. If a resident stays on average for 3 years and pays £500 per month they are worth a total of £78,000 to your business. So every time you miss out on connecting with a potential new resident you are losing £78,000 worth of revenue. (insert your own figures to find out exactly how much it is for your care home)
What could possible have a bigger impact on your business and peace of mind than fixing this and filling empty beds?
Please watch the video to see an overview of the styles available for the marketing materials
We currently have 5 branding styles with more being added all the time.
The video does not show the full current range of style (we can't keep up making new videos!)
Profit Tracker - Care Home Marketing software
Here's an introduction to the Profit Tracker Software, what is does, how you'll benefit and how to use it.
Full training is provided in the membership area for Staff, Home Manager & Owner/Group levels.
31 Marketing Campaigns
This video shows a brief description of a few of the marketing campaigns provided.
A full list of the marketing campaigns with training is provided in the membership area of the Full Beds Forever System (safe from our competitors!).
Here's a video from our call tracking software sales page which describes why the system is necessary, how it works and the 3 main benefits to you.
Full training videos are provided in the membership area.
The membership the is the home for all our training video. Your staff can only access training relevant to them as can the home manager.
As owner you will have access to all the everything including all you need to know about the marketing campaigns and software systems.
The Full Beds Forever system is available by application only. We're only looking to work with care homes who are serious about their long term success and who are prepared to work with us to achieve that.
If you are accepted into the system I personally guarantee that, if you work with us and implement the marketing systems we create for you, we will fill all your beds or I will personally keep working with you until they are full.
The System, including the services of our marketing team, the software, membership site and your license to use the marketing campaigns, is provided to you for a very affordable monthly fee.
We are so confident using this system will fill your beds and you'll be absolutely delighted that we provide everything on a month to month basis. You are not tied into any long term long term contract and are free to cancel at anytime with one month's notice should you wish to do so.
However, please be aware that if you do cancel you will lose your exclusive territory and no longer have the right to use any and all of the marketing materials and systems we have created for you.
“Simon’s work has made a massive difference to our reputation and presence in the market place. He encouraged us to think hard about what makes us different from other care homes, and about who makes placement decisions, and then crafted marketing materials around those themes, including a new identity, brochure, and website.
He also encouraged us to maintain a blog site with stories about Rose Lodge and with compelling content about dementia and dementia care, so as to build a trusted relationship with prospective residents at an early stage. This blog site has been a stroke of genius by Simon – it has been very effective at communicating our message to the wider market, and we are now getting regular enquiries from around the Devon area.
Rose Lodge has been full for six months,with a solid waiting list of full-fee residents. The demographic of people joining Rose Lodge has changed – people are now making an early and positive decision to join Rose Lodge, in some cases well before they have to. While there is no substitute for having a story to tell, it helps a lot to tell that story effectively”
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
I have been a client of Care of Marketing for over a year, and I’ve found the call tracking feature an extremely valuable tool. It has helped me save several missed business opportunities, and allowed me to also make sure the correct information is being told. It has made a significant improvement to the way our business operates since using it.
John Evans, owner of Auden House Care Home says: “We’ve learnt lots from the Practical PR For Your Care Home. We’re implementing and we’re not going to stop – it works for us! This is one of our pieces in the Manchester Evening News
Many thanks for today. the care home marketing workshop was very informative, you made the group feel immediately comfortable which encouraged us to engage in conversation and debate. I have come away from the workshop with many new ideas and the confidence to do many different things in the future.
In a nutshell - " A super day which was full of information, reflection, good company and great food"! I would highly recommend anyone regardless of their success in filling beds to join your next workshop.
Once again, Thank you.
Simon Beck has been at the sharp end of sales and marketing for over 30 years and is a Member of the Chartered Institute of Marketing.
As well as Founding Care Home Marketing Expert Simon is an author, speaker on marketing care homes and a UK patent holder having conceived and patented a device for compacting waste when working in the waste industry back in the 1990's.
He has been involved exclusively in the care industry for the last 10 years, first as Sales Manager for Coolblue who provided care home management software, and later helping care home owners and managers market their homes more effectively through Care Home Marketing Expert.